Question 1

How do I sign up? Do I need an account?

Accepted Answer

Yes, you’ll need to create a free account to browse our full inventory of boards. Signing up is quick and easy, all we need is your name and email. Once registered, you can view available boards, request quotes, and book campaigns seamlessly.

Question 2

What is "Outdoor" advertising?

Accepted Answer

"Outdoor" or "Out-of-Home" (OOH) advertising is simply any advertising that reaches people when they are outside of their homes. It includes everything from giant roadside billboards and ads on buses to screens in airports, train stations, and elevators.

Question 3

What's the difference between static and digital billboards?

Accepted Answer

Static Billboards : A single, printed ad for your whole campaign. Simple and effective.  Digital Billboards (DOOH) : Multiple ads on a rotating LED screen. We make it easy to upload and change your ad anytime.

Question 4

What are the standard billboard sizes in the U.S.?

Accepted Answer

While sizes vary, the most common U.S. standard sizes include: 
•  Bulletins (14' x 48') : Large-format billboards found on major highways. 
•  Posters (10'6" x 22'8") : Medium-sized billboards common in urban areas. 
•  Junior Posters (5' x 11') : Smaller billboards used to target specific communities.

Question 5

Why should I use a billboard?

Accepted Answer

In a world of digital noise and ad-blockers, billboards are unskippable. They offer massive, real-world impact that builds brand awareness and trust 24/7. They are a powerful and straightforward way to get your message seen by a broad audience and drive online searches for your brand.

Question 6

How much does it cost to rent a billboard?

Accepted Answer

We provide  clear, transparent pricing . Costs depend on location, size, and duration. For example, a billboard on a major freeway in Los Angeles will cost more than one in a rural area. Our platform shows you upfront pricing.

Question 7

How is the pricing of digital billboards determined?

Accepted Answer

Digital billboard pricing is based on your  share of screen time . A digital screen displays ads in a loop (e.g., 8 ads in a 64-second loop), and you buy a "slot" in that loop. The cost depends on the billboard's location, traffic volume, and demand.

Question 8

How much is bus advertising or transit advertising?

Accepted Answer

The cost varies widely based on the market and format. A single poster inside a New York City subway car might be a few thousand dollars, while wrapping an entire bus in Chicago can cost tens of thousands.

Question 9

What payment methods do you accept?

Accepted Answer

We make payments easy and secure. You can pay for your campaign directly on our platform with any  major credit or debit card  (Visa, Mastercard, Amex). All payments are processed securely through  Stripe , a global leader in online payments, so your information is always safe.

Question 10

What is the process for booking a billboard?

Accepted Answer

We've made it incredibly simple. It's just  four easy steps :  
1.  Find  your billboard on our map. 
2.  Plan  your campaign dates. 
3.  Upload  your artwork. 
4.  Launch ! We handle the rest.

Question 11

How do I know if a billboard is available?

Accepted Answer

Digital Billboards : Availability is live and instant on our platform. 
Static Billboards : The current advertiser often has the first option to renew. But we make finding out simple: when you request a static board,  we immediately contact the owner to confirm its availability  for your dates. We do the legwork and typically have an answer for you within 1-2 business days.

Question 12

How long does a billboard campaign run?

Accepted Answer

We offer flexible options. 
Static Billboards : The standard minimum booking is  four weeks (28 days) . 
Digital Billboards : You can book a campaign for as short as  one day , which is perfect for events or short-term promotions.

Question 13

What's an impression?

Accepted Answer

An impression is an opportunity for one person to see your ad. In the U.S., the official measurement system from  Geopath  provides audited reports on impressions, reach, and frequency, giving you a clear and standardized way to understand your audience size.

Question 14

How do I measure billboard performance and ROI?

Accepted Answer

Beyond the standard Geopath impression reports, you can track direct response. We recommend using a unique  QR code, website URL, or promo code  on your ad—it's an easy and effective way to see how many people are acting on your message.

Question 15

What's programmatic advertising?

Accepted Answer

We make this simple: it's the  automated, smart way to buy digital billboard space . Think of it like buying ads online, but for giant screens in the real world. You can set rules to automatically show your ad at specific times or in certain weather, making your campaign incredibly efficient.

Question 16

Can I target specific demographics?

Accepted Answer

Yes. While you can't target individuals like you do online, you can target locations where specific demographics are highly concentrated. Using advanced audience data, we can help you find billboards that over-index for your target audience. 
 Examples include:
• Targeting high-income households near affluent neighborhoods or golf clubs. 
• Targeting college students on routes leading to university campuses. 
• Targeting families near parks, schools, and shopping centers.  
This is a more advanced strategy, so get in touch and our team can help build a custom plan for you.

Question 17

I want to run a campaign that targets specific business districts during morning and evening commutes, but switches to entertainment districts on nights and weekends. Can you help me build this complex schedule?

Accepted Answer

Yes, absolutely. This is a powerful strategy called dayparting and location-based targeting, and it's one of the key benefits of programmatic digital out-of-home (pDOOH). We can help you build a custom schedule that targets specific areas at different times to maximize your budget and reach the right audience at the right moment. Because this involves detailed planning, please get in touch with our team to discuss your specific goals.

Question 18

Can you help me develop a dynamic creative concept that changes based on live data, such as weather, traffic conditions, or the score of a local sports game?

Accepted Answer

Yes. This is called dynamic creative optimization (DCO), and it's an advanced feature of digital out-of-home advertising. We can help you set up campaigns where the creative automatically changes based on real-time data triggers. For example, a clothing brand could show ads for raincoats when it's raining, or a restaurant could promote delivery during heavy traffic. This type of campaign requires custom setup, so please contact our support team to explore the possibilities.

Question 19

What are the artwork specifications and timelines?

Accepted Answer

Just send us your design  10 days  before launch. We accept standard file types (PDF, TIFF, JPEG). Don't worry about the technical stuff—our team will check your artwork to help you make sure it's perfect and ready for printing or digital display.

Question 20

How can I use AI to do my artwork?

Accepted Answer

AI tools like Midjourney or DALL-E can be great for brainstorming ideas or creating unique images. However, it's crucial that the final artwork is  high-resolution  enough for a large format. You also need to check the AI service's copyright rules. Our team can advise on this.

Question 21

Can I use Canva to design my billboard?

Accepted Answer

Yes, you can , but it's important to set it up correctly for professional printing. Canva's default settings are for screens (RGB color), but print requires a different profile ( CMYK color ). It can be technical, but don't worry— we can provide a simple Canva template  with the correct size and settings for your chosen billboard. We'll also review your final design to ensure it's print-ready.

Question 22

Can I move my ad to different locations?

Accepted Answer

Yes . For static billboards, this is called a  rotary program . We can easily arrange for your printed vinyl ad to be moved to different pre-selected locations during your campaign to maximize your reach across a market.

Question 23

Can I reuse my billboard vinyl?

Accepted Answer

Yes . We can arrange to have your vinyl saved after your campaign, making your next launch even simpler and more affordable.

Question 24

Why should my retail store use a billboard?

Accepted Answer

Billboards are excellent for driving foot traffic. They build brand awareness on a massive scale and can announce sales, new arrivals, or seasonal promotions to a broad local audience. Placed strategically near your location, they act as a direct signpost, guiding customers to your door.

Question 25

Will a billboard work for my restaurant?

Accepted Answer

Absolutely. Billboards are perfect for capturing the "I'm hungry now" crowd. A delicious-looking image of your signature dish can be incredibly persuasive, especially when placed along major commuter routes or in busy entertainment districts.

Question 26

How can a billboard benefit my car dealership?

Accepted Answer

Billboards build brand trust and presence in a local market. They are perfect for showcasing your latest models, advertising financing deals, or promoting your service center. For a dealership, being a recognized name in the community is essential, and billboards help establish that status.

Question 27

Why should a real estate agent invest in a billboard?

Accepted Answer

Billboards establish you as the dominant agent or development in a specific neighborhood. They build name recognition, so when someone is ready to buy or sell, your name is the first one that comes to mind. For new developments, they create buzz and direct potential buyers to your sales office.

Question 28

Is a billboard appropriate for a healthcare practice?

Accepted Answer

Yes, when done professionally. Billboards can promote specific services (e.g., dental implants, maternity wards, emergency services), build the reputation of a hospital, or introduce new specialists to the community. The goal is to build trust and awareness.

Question 29

Why use billboards to promote an event?

Accepted Answer

Billboards create a sense of scale and excitement that digital ads can't always match. Seeing a massive poster for a concert or festival makes it feel like a major cultural event. They are perfect for building hype and driving last-minute ticket sales.

Question 30

What are the rules for billboard advertising in the U.S.?

Accepted Answer

The industry is guided by federal, state, and local laws, most notably the  Highway Beautification Act . Content is also guided by industry best practices from the  OAAA (Out of Home Advertising Association of America) . We review every ad to ensure it's fully compliant, so you don't have to worry about the legal details.

Question 31

What are the most expensive billboards in the U.S.?

Accepted Answer

The most iconic and expensive billboards are in  New York's Times Square  and on the  Sunset Strip in Los Angeles . A single, prominent digital screen in these locations can cost from $100,000 to over $400,000 for a four-week period due to the massive, global audience they command.

Question 32

What are some creative outdoor ad examples?

Accepted Answer

Some of the best campaigns are brilliantly simple. Think of: 
•  Apple's  "Shot on iPhone" campaign, which used beautiful user-generated photos.
•  Spotify's  campaigns that use funny, relatable listener data. 
•  Chick-fil-A's  famous "Eat Mor Chikin" cows, which often interact with the billboard structure itself.

Question 33

Why are you making outdoor advertising simple?

Accepted Answer

Because for too long, booking an effective outdoor campaign has been a slow, complex process reserved for big companies with big budgets. We believe it's one of the most powerful ways to get a message seen, and that opportunity should be accessible to everyone. Our platform removes the complexity, making it fast, transparent, and easy for any U.S. business to launch a great campaign.

FAQs

Search by category.

Getting Started

Pricing and Payments

Booking & Availability

Measurement

Industry Specific Strategies

Technology

Design, Creative & Artwork

Rules & Regulations

Useful Articles.

Billboard Pricing

Billboard Print Production

How does printing and install work testing?

Beginners Guide to Outdoor Advertising

Still Stuck?.

Ask Billy

Ask Billy