Question 1

What's programmatic advertising?

Accepted Answer

We make this simple: it's the  automated, smart way to buy digital billboard space . Think of it like buying ads online, but for giant screens in the real world. You can set rules to automatically show your ad at specific times or in certain weather, making your campaign incredibly efficient.

Question 2

Can I target specific demographics?

Accepted Answer

Yes. While you can't target individuals like you do online, you can target locations where specific demographics are highly concentrated. Using advanced audience data, we can help you find billboards that over-index for your target audience. 
 Examples include:
• Targeting high-income households near affluent neighborhoods or golf clubs. 
• Targeting college students on routes leading to university campuses. 
• Targeting families near parks, schools, and shopping centers.  
This is a more advanced strategy, so get in touch and our team can help build a custom plan for you.

Question 3

I want to run a campaign that targets specific business districts during morning and evening commutes, but switches to entertainment districts on nights and weekends. Can you help me build this complex schedule?

Accepted Answer

Yes, absolutely. This is a powerful strategy called dayparting and location-based targeting, and it's one of the key benefits of programmatic digital out-of-home (pDOOH). We can help you build a custom schedule that targets specific areas at different times to maximize your budget and reach the right audience at the right moment. Because this involves detailed planning, please get in touch with our team to discuss your specific goals.

Question 4

Can you help me develop a dynamic creative concept that changes based on live data, such as weather, traffic conditions, or the score of a local sports game?

Accepted Answer

Yes. This is called dynamic creative optimization (DCO), and it's an advanced feature of digital out-of-home advertising. We can help you set up campaigns where the creative automatically changes based on real-time data triggers. For example, a clothing brand could show ads for raincoats when it's raining, or a restaurant could promote delivery during heavy traffic. This type of campaign requires custom setup, so please contact our support team to explore the possibilities.

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